Enterprise Gamification Design (3)

STEP 3: Understand Human Motivation

According Gabe Zicherman "Gamification is 75% Psychology and 25% Technology".There are two general types of motivations Intrinsic and Extrinsic motivation. Intrinsic motivation refers to internal source of motivation such as autonomy, mastery, belonging or learning, whereas Extrinsic motivation refers to external motivation such as money, rewards, fear of punishment, medals or trophies... 

To create effective gamifiaction, it is important to understand some main concepts and theories about motivation, which is a central value in the overall process of gamification. There are a lot of theories about gamification, you will find below few interesting links to help you: 

•        Brief Notes on Social Motives 

•        Self Determination Theory – Website about SDT

•        Four Key to Fun – by Nicole Lazzaro

•        Drive – by Dan Pink’s (motivation in the workplace)