After reading our first introduction blog of gamification, you may get some broad concept of what gamification is about. Today our Gamificaters are going to give you some examples of gamification in practice for different places. There are three main categories, where gamification adds value. And these are external, internal, and behavior change context.
1.
External
And here it means external to the firm or the
organization that you're in. So these are applications of gamification for
customers or for potential customers in areas like marketing & sales and customer
engagement. For example, in order to encourage people to visit your website,
most of the companies will choose point system, leader board, from which you
might gain rewards from the company according to your frequent visit and
participation on-line. We’ll talk more about this kind of application in our next posts.
2.
Internal
As you might guess, internal context is about applications
of gamification to people, who are in your company already, like Employees. Gamification
can involve people to participate and contribute more efforts in a joyful way.
3.
Behavior change
You had similar
situations before? Maybe you already know you should take exercises everyday to
keep fit, but it’s hard, right?
Gamification
provides the motivation to help you change that behavior, get rid of this laziness
and finally form a good habit. For example, gaining a no speeding lottery could
be a fantastic motivation for drivers to slow down. If you are not speeding
then you might win a lottery, and the money is from those are caught speeding.
Are you curious
about our interesting and funny applications of gamification?
Do you want to
play a “game” with us, gamificaters? Join us and get your REWARD!!!!!
Please feel free
to make comments and give us your suggestions, we’ll keep you updated about our
series of gamification. Your feedback is more than welcome !!!!
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