Sunday 27 October 2013

Gamification for a better world

We know already that gamification is one important tool in the business field, but what about other areas?

Let’s go to the real world.  

Gamification can be applied to everything, but everything is not interesting and will not leave a real impact to the society.
We are going to show you 3 different examples of “social gamification” that give important impact to the world, let’s begin with Pain Squad app.

1. Cancer treatment is a complex process, patients have to take strong medicine and tell their symptoms every day to know the effectiveness of it, while they are feeling the pain from cancer. Pain Squad is a great application that applies gamification to give purpose to patients and data to doctors. It is an excellent solution to engage the patients and record data daily and offer a better treatment for them. We are sure that this app or similar app is going to use in the majority of hospitals around the world.




2. Our second example is FreeRice, giving a solution to the world hunger, one of the world’s biggest problem, people dying from starvation. FreeRice uses a quiz game to give 10 grains of rice to these people and sponsors of the website pay for it. It has been a huge success and the results show it: “To date, FreeRice has donated 6100 metric TONS of rice, consisting of 93 billion grains of rice and enough to feed 10 million people”




3. New Yorkblood center is our third example, it allows donors to earn points with each blood donation and they can exchange these points with a wide array of rewards, offering everything from food to car parts.  Moreover, they implemented different ways to earn points as referrals or competitions with other donors. This can be one more reason to donate blood or can be the excuse to donate more often than before.


As we could see, gamification is not just for increasing revenue in your businesses, it can also SAVE LIVES around the world.

If you think this is incredible, read the next post, it will blow your mind.

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