Enterprise Gamification Design (5)

Step 5: Manage, Monitor and Measure

Managing, monitoring and measuring are essential elements in order to run a program. Indeed, gamification is and has to be run like that. The players motivation has to be monitored at the same time as the mission needs to be managed in order to achieve the goals aimed thanks to specific mechanics that have to be measured continuously.

However these three crucial elements are not alone. We also have to mention that in any enterprise, there are several ethical and legal issues that we have to take into consideration because they have a direct impact on gamification. Nowadays we often hear about users' privacy and users' protection. The same rules apply for workers. Though they can change from a country to another from a legal point of view. Any project undertaken in any company requires a certain level of ethic. Therefore, ethic in gamification becomes another crucial element of any project. Gamification is not a tool to manipulate worker, it is only used to motivate and engage workers.

Thus gamification can be identified as a process wherein the worker is considered as a player and wherein the goal of the process is to the player to feel positive emotions such as trust, fun and delight.