Although we have discussed the advantages of gamifying your business in previews posts (I would recommended you to check them if you haven’t!) there are some pitfalls. As there are several caveats that come with the implementation of a gamified site:
- Motivation may only be superficial as it is contained within the game and not with the product it self, that purposively supports. Programs such as “the frequent flyer miles provided” have some tangible benefits, as gamification reduces the incentives to basically a digital celebration and bragging system.
- The Methods of using the highest rank, can sometimes be trivial as the only important thing is reaching that superiority. The problem here is that it takes the wrong motivational direction, as the user is targeting their motivation towards being the best and not at seeing what really the site has to offer.
Gamification companies make it seem that is pretty easy to attach gamification to your site but to reach its true potential the gamified elements need to be appropriately designed. If used in a correct way gamification can increase motivation and engagement in the user as well as increase the value and revenue of your site, but to reach that point you need to analyze your product in the gamification context instead of considering it as simply a supplementary feature.
- Motivation may only be superficial as it is contained within the game and not with the product it self, that purposively supports. Programs such as “the frequent flyer miles provided” have some tangible benefits, as gamification reduces the incentives to basically a digital celebration and bragging system.
- The Methods of using the highest rank, can sometimes be trivial as the only important thing is reaching that superiority. The problem here is that it takes the wrong motivational direction, as the user is targeting their motivation towards being the best and not at seeing what really the site has to offer.
Gamification companies make it seem that is pretty easy to attach gamification to your site but to reach its true potential the gamified elements need to be appropriately designed. If used in a correct way gamification can increase motivation and engagement in the user as well as increase the value and revenue of your site, but to reach that point you need to analyze your product in the gamification context instead of considering it as simply a supplementary feature.
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